Professional Experience

Director, Platform Operations

Zeta Global, May 2020 - Present

Following the successful integration of several global technical assets, I was promoted to oversee the Application Layer—the software and interface tiers of the platform—at an enterprise scale. As Director, I lead the Programmatic Support Organization, a team dedicated to providing data-driven technical assistance. My role focuses on bridging the gap between complex technical infrastructure and end-user success through disciplined process design and cross-functional collaboration with Systems, Networking, and Database Administration (DBA) teams.

The BPM & Quality Improvement Execution

I lead the strategic application of Business Process Management (BPM) to standardize how the enterprise interacts with its technical ecosystem, ensuring high-consequence platform integrity through formalized governance.

Governance Architecture: Built and lead the Project Management Office (PMO) and Program Management Office (PgMO) to standardize project execution and portfolio oversight across the platform.
Service Management Architecture: Managed the end-to-end implementation and management of Jira Service Management (JSM)—a centralized Information Technology Service Management (ITSM) platform—and the Customer Portal, creating a transparent, data-driven engine for global user intake and resolution.
Knowledge Engineering: Established the Knowledge Management Program to ensure that technical expertise is documented, searchable, and preserved across the application layer.
Global Vendor Certification Program: Architected a comprehensive methodology to standardize the documentation and validation of 50+ global technical vendors, mitigating enterprise risk and ensuring compliance across the supply chain.
Team Leadership and Development: I am responsible for the recruitment, mentorship, and professional growth of a multi-disciplinary team, fostering a culture of technical excellence and operational discipline.
Cross-Functional Synergy: Developed communication protocols between the Programmatic Support Organization and the Infrastructure/Systems teams to ensure rapid incident response and alignment on platform requirements.

Key Achievements & Impact

Standardized Project Delivery: Through the PMO and PgMO frameworks, I established a repeatable "Playbook" for platform initiatives, significantly reducing time-to-market for new integrations and features.
Systemic Stability: Established the documentation standards and validation processes that serve as the "Source of Truth" for the application layer, directly contributing to a more predictable and scalable technical environment.
Operational Transparency: Through the Jira Service Management (JSM) and Portal implementation, I provided the organization with data-driven visibility into platform performance and support trends, leading to more disciplined and measurable technical operations.

Director, Programmatic Product Operations

Zeta Global, May 2019 – May 2020

I was recruited to design and scale a comprehensive support and operations organization for a newly acquired Programmatic Demand Side Platform (DSP), the automated system used to purchase digital advertising. My objective was to manage the end-to-end migration of support services into the Zeta Global enterprise framework, establishing a multi-tiered service desk while maintaining operational continuity for the application layer. In this capacity, I led the Programmatic Advertising support organization and the Product Operations teams responsible for engineering and product team relationship management.

The BPM & Quality Improvement Execution

I utilized Business Process Management (BPM) to map and refine the initial support and documentation processes required to integrate the new platform into the existing corporate ecosystem.

Service Desk Architecture: Designed and launched the foundational technical support structure, moving from ad-hoc troubleshooting to a disciplined, tiered response model.
Knowledge Engineering: Initiated the foundational Knowledge Management Program, capturing critical technical documentation for the newly acquired assets to ensure long-term tribal knowledge retention.
Process Standardization: Developed the initial documentation requirements and validation protocols for platform assets, ensuring a "Source of Truth" was established immediately following the merger.
Technical Integration: Orchestrated the transition toward centralized Information Technology Service Management (ITSM) frameworks to replace fragmented tracking methods utilized by the legacy organization.
Solutions Engineering: I established a Solutions Engineering function within the support organization to bridge technical gaps and enhance platform reliability for end-users.
Cross-Functional Leadership: I served as the primary operational liaison between product, engineering, and client-facing teams to ensure product stability during the post-acquisition stabilization phase.

Key Achievements & Impact

Successful Platform Migration: Executed the seamless migration of global support operations into the Zeta Global environment with zero downtime for existing clients.
Operational Readiness: Established the baseline performance metrics and support workflows that allowed the programmatic platform to scale under new ownership, directly leading to my promotion to Director of Platform Operations.
Acquisition Stabilization: Through the creation of standardized escalation policies and incident management protocols, I mitigated enterprise risk during the critical first year of the platform's integration.

Manager, Technical Operations Engineering

Sizmek, October 2017 – April 2019

Following the acquisition of Rocket Fuel Incorporated, I was tasked with leading the Programmatic Support and Vendor Certification teams to ensure global operational continuity. My role functioned as the principal technical liaison between the global support organization and the Research and Development (R&D) and Product teams, managing incident response and platform integrity for a high-volume programmatic advertising ecosystem. In this capacity, I oversaw the global Demand Side Platform (DSP) support operations and led multi-disciplinary teams through the post-merger transition.

The BPM & Quality Improvement Execution

I utilized Business Process Management (BPM) to integrate disparate technical workflows and stabilize the combined platform's support infrastructure.

Technical Liaison & Escalation: Acted as the primary point of contact for complex technical issues, translating front-line support data into actionable bug reports and feature requests for the Research and Development (R&D) teams.
Global Incident Management: Refined the protocols for identifying and mitigating platform-wide outages, ensuring that the Application Layer remained stable during the post-merger transition.
Team Leadership and Development: I designed and implemented a comprehensive Programmatic Advertising training curriculum to increase technical acumen and professional development for support personnel.
Vendor Certification & Integration: Managed the technical validation process for third-party partners, ensuring that all external integrations met the rigorous performance and security standards of the combined Sizmek and Rocket Fuel stack.
Service Quality Oversight: I conducted Support Qualitative Reviews to identify performance gaps and implement continuous service improvement initiatives for the global support organization.
Custom Technical Solutions: Developed and maintained specialized ad-serving macro handler code to automate complex technical requirements and reduce manual intervention in the delivery cycle.

Key Achievements & Impact

Merger Stabilization: Successfully integrated the Rocket Fuel programmatic support teams into the Sizmek operational framework, maintaining 24/7 global coverage without a loss in service quality.
Process Transparency: Established the reporting structures that allowed leadership to track the health of the Application Layer in real-time, leading to faster resolution cycles for high-priority technical incidents.
Efficiency Gains: Through the automation of macro handling and vendor certification workflows, I reduced the "time-to-live" for new partner integrations by eliminating redundant manual checks.

Lead Technical Operations Project Manager

Rocket Fuel, Inc., 2014 – 2017

I was recruited to identify and mitigate systemic platform failure points within a high-volume programmatic advertising environment. My objective was to move beyond reactive troubleshooting by architecting standalone tools and automated solutions that ensured the integrity of the Application Layer. I served as a critical bridge between Global Operations and the core Engineering teams, translating complex operational friction into technical requirements. In this role, I led specialized Tiger Teams responsible for high-consequence technical escalations and root cause analysis.

The BPM & Quality Improvement Execution

I utilized Business Process Management (BPM) to replace manual, error-prone workflows with automated "Source of Truth" systems.

Vendor Certification Program: Conceptualized and built the original Vendor Certification Program, a standardized technical validation framework that ensured all third-party ad-serving integrations met rigorous performance and security protocols.
Microservice Development: Authored and deployed a custom microservice for ad-serving automation, which significantly reduced manual intervention and eliminated a recurring point of systemic failure in the delivery cycle.
Systems Auditing: Conducted deep-dive audits of global platform configurations to identify latent risks, applying Quality Improvement methodologies to harden the environment against high-consequence outages.
Cross-Functional Solutioning: Led the "Tiger Teams" responsible for resolving the most complex technical escalations, ensuring that root-cause analysis (RCA) led to permanent process improvements rather than temporary patches.
Technical Mentorship: I was responsible for evolving the Technical Operations team from a support-focused unit into an engineering-aligned organization, focusing on long-term platform stability and professional development.

Key Achievements & Impact

Automation at Scale: The microservice I developed became a core component of the global operations toolkit, decreasing the manual workload for the technical teams by over 30% in its first year.
Risk Mitigation: By establishing the Vendor Certification Program, I provided the enterprise with a repeatable, defensible model for onboarding partners, which served as the blueprint for the global programs I would later lead at Sizmek and Zeta Global.
Operational Discipline: I successfully transitioned the Technical Operations team toward a proactive engineering mindset, aligning project management goals with systemic stability and technical excellence.

Director, Advertising Technology Worldwide

United Business Media, LLC, 2006 – 2013

Charged with building and leading the Advertising Technologies team at United Business Media (UBM), I was responsible for the implementation, support, and management of the digital advertising infrastructure for the enterprise, centered on an implementation of DART Enterprise. During a period of growth through organic expansion and the acquisition of other publishers, I focused on scaling operations and integrating the advertising technologies infrastructure with the sites and events of each business group. I led a global team of engineers across multiple domestic and international locations, establishing a support organization that grew to serve every division of a billion-dollar business.

The Business Process Management (BPM) & Quality Improvement Execution

I utilized Business Process Management (BPM) and Agile methodologies to standardize technical execution and infrastructure scaling across the global enterprise.

Agile PMO Leadership: I established a Technical Operations Project Management Office (PMO) using Agile methodologies to improve decision-making, identify opportunities for success, and reduce lag time in project lifecycles.
Global Infrastructure Migration: I spearheaded the transition of a massive enterprise network from legacy hosted systems to contemporary Software as a Service (SaaS) architectures, managing dozens of major ad server migrations.
Knowledge Architecture: I pioneered the creation of a centralized knowledge base following the introduction of a corporate wiki, ensuring technical documentation was visible and accessible across the global organization.
Video Advertising Innovation: I designed and built the video advertising operations and infrastructure for the enterprise, pioneering video ad serving protocols prior to the industry-wide adoption of Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) standards.
Product Development and Automation: I developed a rich-media advertising platform that offered custom high-impact products and standard ad hosting services, reducing the manual requirements for sponsored content delivery.
Advanced Audience Segmenting: I managed the implementation of first-party audience segment offerings and cross-channel attribution models tied to sponsorship packages.

Key Achievements & Impact

Global Service Scale: I built an advertising technology support and training organization that offered 24-hour services for teams across three continents.
Operational Flexibility: The processes and workflows I implemented allowed for the seamless scaling of the advertising technologies infrastructure to meet the rapidly growing demands of a global publisher.
Technical Integration: I successfully integrated the advertising technology stacks of multiple acquired business units into a centralized corporate ecosystem, maintaining platform integrity and performance standards throughout the expansion.

Project Manager, Online Advertising Technologies Worldwide

CMP Media LLC, May 2006 - May 2008

Following a promotion to lead the global Advertising Technologies team, I served as the primary technical lead for organizational initiatives while embedded within the Software Development group. My objective was to manage the technical infrastructure for a global network of websites, ensuring 24/7 operational stability and platform integrity through disciplined project management and cross-functional leadership.

The Business Process Management (BPM) & Quality Improvement Execution

I utilized Business Process Management (BPM) to standardize technical workflows and lead high-impact engineering projects.

Solutions Engineering: Managed the AdTech Solutions Engineering team to develop proprietary internal tools that streamlined advertising operations and improved departmental efficiency.
System Optimization: Directed the refinement of reporting systems, focusing on optimizing SQL—Structured Query Language—logic and enhancing the user experience for the internal reporting platform.
Infrastructure Governance: Oversaw continuous maintenance and critical upgrade cycles for global ad-serving platforms to ensure consistent performance across the network.

Team Leadership & Development

Cross-Functional Integration: Served as the critical bridge between the technical requirements of Software Development and the operational needs of the Advertising department, ensuring alignment on product roadmaps.
Technical Mentorship: Provided guidance and oversight to the Solutions Engineering team, fostering an environment where technical specialists could contribute to broader enterprise-level infrastructure projects.

Project Specialist, Online Advertising Technologies Worldwide

CMP Media LLC, March 2005 - May 2006

In this role, I was embedded within the software development team to lead technical project cycles and manage internal support for advertising technology platforms. This position focused on establishing the foundational processes and training required to support a complex, multi-site digital advertising ecosystem during a period of rapid technical transition.

The Business Process Management (BPM) & Quality Improvement Execution

I applied Quality Improvement methodologies to standardize operational knowledge and technical training across the enterprise.

Operational Knowledge Architecture: Engineered a centralized Support Library—pre-dating the common use of enterprise wikis—to centralize and standardize cross-functional troubleshooting and process documentation.
Platform Infrastructure Upgrades: Led the technical execution of global ad-serving platform upgrades to ensure system stability and performance during high-traffic cycles.
Inventory Intelligence: Spearheaded the development of internal contextual category ad-targeting capabilities to enhance platform inventory intelligence.

Team Leadership & Development

Technical Enablement: Designed and delivered specialized training programs for advertising operations teams on internal tools and proprietary ad-serving platforms, reducing onboarding time for new hires.
Knowledge Management Leadership: Championed the adoption of the Support Library across multiple departments, creating a culture of shared technical responsibility and reducing the dependency on ad-hoc support requests.

Project Manager, Confined Space & Radiological Systems

ServeAll Systems, 2003 - 2005

Directed specialized technical teams in the execution of high-consequence projects within strictly regulated and hazardous environments. My primary objective was to ensure the operational integrity and safety of projects at federal and private research facilities, including Brookhaven National Laboratory (BNL) and the Plum Island Animal Disease Center. This role required a disciplined fusion of technical project oversight, radiological safety compliance, and the maintenance of complex mechanical systems.

Mechanical Systems Oversight: Managed the installation, maintenance, and decommissioning of industrial mechanical systems within confined spaces and radiological environments, ensuring all equipment functioned within high-tolerance safety margins.
Safety Architecture: Directed site-specific safety protocols and high-consequence oversight for hazmat and radiologically contaminated project sites, ensuring 100% adherence to federal and facility-wide safety standards.

Team Leadership & Professional Development

Technical Field Leadership: Led and mentored diverse teams of technical specialists, field technicians, and mechanical contractors, fostering a culture of "Safety First" where every team member was empowered to halt operations if a protocol was compromised.
Regulatory Liaison: Served as the primary technical point of contact for facility managers and safety officers, translating complex mechanical and radiological requirements into actionable, compliant project plans.
Interdisciplinary Coordination: Managed the synchronization of various technical trades to ensure that project milestones were met without compromising the sensitive environments of the host laboratories.

Key Achievements & Impact

Mechanical Integrity: Successfully executed multiple high-stakes projects at Brookhaven National Laboratory (BNL) involving complex mechanical overhauls with zero safety incidents, reinforcing the laboratory's operational standards.
Operational Readiness: Developed the standardized site-entry and equipment-staging protocols that reduced project startup time while increasing the transparency of the safety and mechanical audit trail

Program Management Specialist (Contractor)

Brookhaven National Laboratory, January 2003 - June 2003

Executed custom production and distribution projects within high-volume technical units to meet facility-wide operational requirements. This role required navigating the complex organizational structure of a national laboratory to ensure the precise delivery of technical materials and documentation. I focused on the synchronization of departmental needs with centralized production capabilities, ensuring that all output met the rigorous standards of a federally funded research and development center.

Production & Distribution: Executed custom technical print and graphic arts projects within the offset printing and photography units.
Quality Control: Implemented rigorous inspection points for all technical output, ensuring that complex data visualizations and reports maintained high fidelity and met institutional standards.

Operational Integration: Collaborated with diverse laboratory staff to align production schedules with deadlines.
Workflow Coordination: Managed the flow of technical jobs from request through to final distribution across the laboratory.
Standards Compliance: Maintained strict adherence to BNL operational protocols and safety standards while operating within secure, high-volume production environments.

Technical Project Manager

Mann Advertising, 2000 - 2002

In this role, I spearheaded a complete overhaul of the organization's technical infrastructure to support growth and ensure long-term stability. My focus was on bridging the gap between legacy systems and modern networking requirements, while providing the process management necessary for sales and distribution teams to operate effectively. I served as the primary technical lead and systems administrator, responsible for the integrity of the data throughput and the reliability of the overall network architecture.

Infrastructure Deployment

Systems Architecture: Spearheaded a complete network infrastructure redesign to improve organizational stability and increase data throughput.
Infrastructure Modernization: Transitioned the organization from legacy hardware to a stabilized network environment capable of supporting expanded sales operations.
Process Management: Provided critical systems administration and process oversight for sales and distribution teams to ensure seamless service delivery.

Team Leadership & Professional Development

Technical Stewardship: Acted as the sole point of accountability for all internal systems, managing the technical needs of cross-functional teams.
Cross-Functional Enablement: Partnered with sales and distribution leadership to translate their operational requirements into technical specifications and infrastructure improvements.
Systems Administration: Managed the daily maintenance and optimization of the network to ensure maximum uptime for all business units.

Key Achievements & Impact

Infrastructure Stability: Successfully stabilized the organizational network through a comprehensive redesign, significantly reducing downtime and improving data accessibility.
Operational Velocity: Improved the speed and reliability of distribution workflows by aligning the technical architecture with the specific needs of the sales teams.

Project Manager

WorkZone Solutions, 1998 - 2001

Managed cross-functional project teams of up to 10 individuals to deliver comprehensive IT transformations for small business clients. My role focused on assessing technical needs and managing stakeholder expectations through the full lifecycle of network installations and workstation upgrades. I served as the primary lead for aligning client business requirements with robust technical infrastructure and ensuring successful long term system adoption through structured training.

Infrastructure Deployment

Systems Architecture: Spearheaded a complete network infrastructure redesign to improve organizational stability and increase data throughput.
Infrastructure Modernization: Transitioned the organization from legacy hardware to a stabilized network environment capable of supporting expanded sales operations.
Process Management: Provided critical systems administration and process oversight for sales and distribution teams to ensure seamless service delivery.

Team Leadership & Professional Development

Technical Stewardship: Acted as the sole point of accountability for all internal systems, managing the technical needs of cross-functional teams.
Cross-Functional Enablement: Partnered with sales and distribution leadership to translate their operational requirements into technical specifications and infrastructure improvements.
Systems Administration: Managed the daily maintenance and optimization of the network to ensure maximum uptime for all business units.

Key Achievements & Impact

Infrastructure Stability: Successfully stabilized the organizational network through a comprehensive redesign, significantly reducing downtime and improving data accessibility.
Operational Velocity: Improved the speed and reliability of distribution workflows by aligning the technical architecture with the specific needs of the sales teams.

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